Howard & Associates
7501 Wisconsin Avenue
Suite 400 East
Bethesda, Maryland 20814
Telephone: 301-280-3066 Fax: 301-652-1848
Seniors Housing and Long Term Care
Market Studies, Strategic Market Planning and Positioning, Consumer Research
Howard & Associates is one of the oldest market research firms specializing in seniors housing and long term care. Its practice spans the country and encompasses the entire range of seniors housing options -- Active Adult Housing, Seniors Apartments, Continuing Care Retirement Communities, Assisted Living, Alzheimer's Care, Nursing Home Care, Community Based Services
Evelyn Howard, President of Howard & Associates, has specialized in market feasibility analysis and market positioning for all types of seniors housing since 1987. She helps developers and lender analyze residential products and services best suited for their marketplace. The firm's studies have been submitted for financing to Fannie Mae, real estate syndication firms, mortgage banking firms, U.S. Department of Housing and Urban Development (HUD) Regional Offices, State Housing Finance Agencies, Lloyds of London, Citigroup, Standard & Poors, among many others.
The firm assesses a product's marketplace quantitatively and qualitatively. It assesses consumer attitudes and preferences through focus groups, interviews, and survey assessments. Its expertise includes demographic analysis, competitive analysis , unit mix evaluation, Medicaid waivers and other public financing programs that affect cash flow and long term care financing. Markets include numerous metro and non-metro areas throughout the country.
Ms. Howard, the firm's founder, is co-author of the HDR 1999 - 2004 editions of the HDR Affordable Seniors Housing Handbook and has authored several articles. Ms. Howard speaks at national conventions of the National Association of Home Buildings, Multi-housing World, Assisted Living Federation of America, the National Leased Housing Association, and National Investment Center.
Ms. Howard was selected as a 1994 and 2001 juror for the "Best in Seniors Housing" design award by the National Association of Home Buildings (NAHB), and is a trustee of the National Council on Seniors Housing of NAHB and former chair of its research committee. Ms. Howard is an active member of the American Seniors Housing Association and the American Assisted Living Federation of America (ALFA). She is on the Housing and Development Reporter (HDR) Advisory Board, and is an executive board member of St. Mary’s Court, a HUD 202 property in Washington, D.C.
Ms. Howard instructed on housing and services for the elderly at the N.Y. University School of Real Estate and American University. She co-chaired several IPED seminars on Housing the Elderly. Ms. Howard spent more than 10 years at the Congressional Research Service, the primary research arm of the U.S. Congress, as a senior research analyst in health care, social services and housing. Ms. Howard holds a B.A. from the University of Minnesota, and M.A. from George Washington University, and MBA coursework in finance at American University.
About our Services and Who We Serve
SENIORS HOUSING AND LONG-TERM CARE
SCOPE OF SERVICES
COMPREHENSIVE MARKET STUDIES FOR LENDERS AND OWNERS
CLIENTS: WHO WE SERVE
Scope of Services
MARKET DEMAND STUDIES
Market studies assist those who are entering seniors housing, looking for a suitable site, deciding pricing, learning about market place opportunity, seeking lender approval, planning services, amenities, rents and much more. We specialize in affordable and market rate housing. Our studies include a demographic and competitive analysis, project size, design assessment, consumer buying behavior, pricing, absorption rates, capture rates, regulatory implications to include Medicaid and Medicare, positioning strategies, and recommendations.
MARKET POSITIONING AND REPOSITIONING
We will assess your property and the market place to determine how you will retain a competitive edge and market share -- pricing, design, amenities, services, rents, fees, marketing.
ACQUISITION ANALYSIS AND FINANCE RESTRUCTURING
We will help you when purchasing a property or portfolio or undertake finance restructuring. We will analyze the property and the marketplace, delineate opportunity, and identify red flags. We will assess the competition, demographic trends, rent and fees, services, amenities, design features, marketing plans, public payers, occupancy patterns, absorption and turnover rates, and marketing plans. We will make recommendations to enhance the property value (services, amenities, staffing).
MUNICIPAL PLANNING AND INDUSTRY TREND STUDIES
We will assess your community’s needs. We will conduct industry studies for community development and business planning. We will assess housing needs, demographic trends, community based services, public and private payer sources, market trends, and market opportunities.
THIRD PARTY ASSESSMENTS
We analyze market studies submitted to owners, lenders, government agencies to evaluate methodologies, findings, conclusions, and recommendations. We will assist you during your decision making.
COMMUNITY SERVICES: NEEDS ANALYSIS
We will evaluate community services and needs to include funding methods: Medicaid, PACE, area agencies on aging, Community Development Block Grants, HOPE VI, among others.